https://jsp.fp.unila.ac.id/index.php/jsp <p><strong>Suluh Pembangunan : Journal of Extension and Development</strong> is an open-access journal published by the Department of Penyuluhan dan Ilmu Komunikasi Pertanian (Extension and Agricultural Communication) Faculty of Agriculture, University of Lampung collaborates with Perhimpunan Penyuluhan Pembangunan Indonesia (PAPPI), Forum Komunikasi Pembangunan Indonesia (FORKAPI) and Asosiasi Program Studi Penyuluhan, Komunikasi Pembangunan dan&nbsp; Pemberdayaan Masyarakat Indonesia (APP-KPPMI).&nbsp; This journal publishes original research findings from throughout the world related to strategic and applied studies in all aspects of extension and development.&nbsp; <strong>Suluh Pembangunan : Journal of Extension and Development</strong> published regularly three times a year (April, August, and December).&nbsp; All manuscripts submitted to&nbsp; <strong>Suluh Pembangunan : Journal of Extension and Development&nbsp;</strong>undergo a rigorous screening and review process to ensure that they fit into the journal's focus and scope, conform to its author guidelines, and are of sufficient academic quality and novelty.&nbsp; &nbsp;<strong>Suluh Pembangunan : Journal of Extension and Development</strong>&nbsp;provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. &nbsp;<strong>Suluh Pembangunan : Journal of Extension and Development&nbsp;</strong>publishes in Indonesia language or English.&nbsp; Abstracts for articles/manuscripts in Indonesia or the English language must be written in Indonesian and English.&nbsp;</p> <p><strong>Focus and Scope</strong></p> <p><strong>Suluh Pembangunan : Journal of Extension and Development<em>&nbsp;</em></strong>is focusing, but not limited, to on the articles in the scope of extension and community development. Therefore <strong>Suluh Pembangunan : Journal of Extension and Development</strong> will only process and publish submitted research articles or review articles in the area of:</p> <ol> <li class="show">Agricultural Extension</li> <li class="show">Agricultural and Rural Development.</li> <li class="show">Rural and agricultural sociology</li> <li class="show">Community Development and empowerment</li> <li class="show">Development communication,</li> <li class="show">Agricultural Economics and Policy,</li> <li class="show">Agricultural development</li> <li class="show">Natural Resource Economics and Environment</li> <li class="show">Agricultural Cooperative</li> <li class="show">Other related topics in relation to Extension and development</li> </ol> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by/3.0/" target="_new">Creative Commons Attribution License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li> </ol> [email protected] (Sumaryo GS,) [email protected] (Abdul Mutolib) Mon, 17 Aug 2026 13:26:42 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://jsp.fp.unila.ac.id/index.php/jsp/article/view/454 <p>Penelitian bertujuan untuk mengetahui pengaruh kualitas produk dan harga melalui minat beli terhadap keputusan pembelian kopi Good Day. Penelitian ini menggunakan desain penelitian asosiatif kasual, yaitu penelitian yang bertujuan untuk mengetahui pengaruh dan hubungan kualitas produk dan harga melalui minat beli terhadap keputusan pembelian kopi Good Day di Shopee. Sampel pada penelitian ini sebanyak 50 responden dengan pengambilan sampel menggunakan metode <em>purposive sampling</em><em>. </em>Analisis data menggunakan <em>Structural Equation Modeling – Partial Least Squares </em>(SEM-PLS). Pengujian hipotesis dinilai dari T Statistik dan P Value. Hasil penelitian ini, kualitas produk dan harga memiliki pengaruh postif dan signifikan terhadap minat beli, serta minat beli memiliki pengaruh postif dan signifikan tehadap keputusan pembelian kopi Good Day.</p> <p><strong>Kata kunci:</strong> kualitas produk, harga, minat beli, keputusan pembelian, kopi Good Day</p> <p>&nbsp;</p> Paramita Wisnuwardhani, Fahmi Alamil Huda, Suparno Suparno ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jsp.fp.unila.ac.id/index.php/jsp/article/view/454 Sat, 01 Aug 2026 00:00:00 +0000