https://jsp.fp.unila.ac.id/index.php/jsp/issue/feed 2026-08-18T22:34:01+00:00 Sumaryo GS, [email protected] Open Journal Systems <p><strong>Suluh Pembangunan : Journal of Extension and Development</strong> is an open-access journal published by the Department of Penyuluhan dan Ilmu Komunikasi Pertanian (Extension and Agricultural Communication) Faculty of Agriculture, University of Lampung collaborates with Perhimpunan Penyuluhan Pembangunan Indonesia (PAPPI), Forum Komunikasi Pembangunan Indonesia (FORKAPI) and Asosiasi Program Studi Penyuluhan, Komunikasi Pembangunan dan&nbsp; Pemberdayaan Masyarakat Indonesia (APP-KPPMI).&nbsp; This journal publishes original research findings from throughout the world related to strategic and applied studies in all aspects of extension and development.&nbsp; <strong>Suluh Pembangunan : Journal of Extension and Development</strong> published regularly three times a year (April, August, and December).&nbsp; All manuscripts submitted to&nbsp; <strong>Suluh Pembangunan : Journal of Extension and Development&nbsp;</strong>undergo a rigorous screening and review process to ensure that they fit into the journal's focus and scope, conform to its author guidelines, and are of sufficient academic quality and novelty.&nbsp; &nbsp;<strong>Suluh Pembangunan : Journal of Extension and Development</strong>&nbsp;provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. &nbsp;<strong>Suluh Pembangunan : Journal of Extension and Development&nbsp;</strong>publishes in Indonesia language or English.&nbsp; Abstracts for articles/manuscripts in Indonesia or the English language must be written in Indonesian and English.&nbsp;</p> <p><strong>Focus and Scope</strong></p> <p><strong>Suluh Pembangunan : Journal of Extension and Development<em>&nbsp;</em></strong>is focusing, but not limited, to on the articles in the scope of extension and community development. Therefore <strong>Suluh Pembangunan : Journal of Extension and Development</strong> will only process and publish submitted research articles or review articles in the area of:</p> <ol> <li class="show">Agricultural Extension</li> <li class="show">Agricultural and Rural Development.</li> <li class="show">Rural and agricultural sociology</li> <li class="show">Community Development and empowerment</li> <li class="show">Development communication,</li> <li class="show">Agricultural Economics and Policy,</li> <li class="show">Agricultural development</li> <li class="show">Natural Resource Economics and Environment</li> <li class="show">Agricultural Cooperative</li> <li class="show">Other related topics in relation to Extension and development</li> </ol> https://jsp.fp.unila.ac.id/index.php/jsp/article/view/454 2026-08-18T22:34:01+00:00 Paramita Wisnuwardhani [email protected] Fahmi Alamil Huda [email protected] Suparno Suparno [email protected]

<p>Penelitian bertujuan untuk mengetahui pengaruh kualitas produk dan harga melalui minat beli terhadap keputusan pembelian kopi Good Day. Penelitian ini menggunakan desain penelitian asosiatif kasual, yaitu penelitian yang bertujuan untuk mengetahui pengaruh dan hubungan kualitas produk dan harga melalui minat beli terhadap keputusan pembelian kopi Good Day di Shopee. Sampel pada penelitian ini sebanyak 50 responden dengan pengambilan sampel menggunakan metode <em>purposive sampling</em><em>. </em>Analisis data menggunakan <em>Structural Equation Modeling – Partial Least Squares </em>(SEM-PLS). Pengujian hipotesis dinilai dari T Statistik dan P Value. Hasil penelitian ini, kualitas produk dan harga memiliki pengaruh postif dan signifikan terhadap minat beli, serta minat beli memiliki pengaruh postif dan signifikan tehadap keputusan pembelian kopi Good Day.</p> <p><strong>Kata kunci:</strong> kualitas produk, harga, minat beli, keputusan pembelian, kopi Good Day</p> <p>&nbsp;</p>

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